How can a telecom super app create a seamless food delivery experience while leveraging its existing rewards ecosystem? We led the strategy, customer experience, and product design for the Smiles food delivery feature, enabling users to discover restaurants, place orders, and redeem loyalty points effortlessly. Through research, competitive analysis, journey mapping, and end-to-end UX design, we created an experience that simplifies ordering while increasing engagement within the Smiles ecosystem.

Strategy & Research
Customer Experience Design
UX/UI Design
Competitive Analysis
Journey Mapping
Mobile App Design